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Deductibles keep rising, so the patient’s share of your revenue keeps rising. It is also the hardest share to collect: collection odds drop steeply once the patient leaves the building.

Verify eligibility before every visit

Run eligibility (270/271 through your clearinghouse or PM) 1-2 days before the visit: active coverage, copay, remaining deductible, and whether you’re in-network for that specific plan. Most “patient owes more than expected” surprises are skipped eligibility checks.

Estimate before you treat

Quote the patient’s share before the work: contracted rate minus what eligibility says remains on the deductible. For self-pay and uninsured patients, the No Surprises Act requires a written good-faith estimate, and patients can dispute bills that exceed it by $400+. Build the GFE into scheduling for self-pay patients rather than treating it as paperwork.

Collect at the point of care

The rules that work: copays before the visit, not after. Card-on-file with signed authorization for balances that adjudicate later (POS setup). Deposits for high-ticket elective work. Payment plans offered proactively at checkout, or third-party patient financing for large cases.

Bill fast, escalate gently

Statement within a week of the ERA posting, not month-end. Text or email with a payment link outperforms paper. A simple ladder: statement, reminder at 30 days, call at 60, decision at 90 (settle, plan, or small-balance write-off). Collections agencies recover little and cost goodwill; use them as policy for large balances, not reflexively.
Waiving copays and deductibles routinely is not a kindness, it’s a compliance problem (insurance fraud with commercial payers, kickback exposure with federal ones). Hardship discounts need a documented policy applied consistently.